What role does Culture and Psychology play in building better Customer Experience

Dr. Damian Cotchett, SVP & Head of Customer Experience, Noor Bank

About Dr. Damian Cotchett Senior Vice President & Head of Customer Experience - Noor Bank

Damian joined Noor Bank in early 2018. His role is to lead the customer experience and re-engineering transformation and work across the organisation to develop and implement a purpose-built customer experience strategy and program that will result in Noor Bank being the preferred bank of choice in the UAE. Prior to joining Noor Bank, Damian performed Executive roles in financial services and the energy industry in customer experience management, transformational change and customer services as well as working with one of Australia’s leading consulting firms. He holds a Ph.D. in Applied Psychology and has extensive experience as a consumer and organisational psychologist.

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George Smith, HOST


The CX4CA podcast is one of a few podcasts that focusses on talking about Customer Experience and Digital Transformation in the emerging economies. We aim to bring guests from across all industries and brands to talk about their experiences with Customer Experience across the Middle East, Africa and India. In each episode, we will aim to extract real-world examples as well as touch on anectodes related to specific industries based on the guest. CX4CA translates to 'Customer Experience 4 Competitive Advantage' and we hope to empower our listeners with the experience of our guest speakers in the hope to help marketers and digital teams build better customer experiences.